Lead Generation Virtual Assistant

A lead generation virtual assistant keeps your pipeline and calendar full. They research and build prospect lists, run outreach across email and LinkedIn, qualify replies, and book appointments so your sales team spends its time selling, not prospecting.

What a Lead Generation VA Handles

  • Prospect research and list building
  • Data enrichment and contact verification
  • LinkedIn outreach and connection requests
  • Cold and warm email outreach
  • Appointment setting and calendar booking
  • Lead qualification and routing
  • Follow-up sequences and reminders
  • CRM data entry and pipeline updates
  • Inbound enquiry response and triage
  • Outreach reporting and metrics
  • Account and company research
  • Email list cleaning and deduplication
  • Sales collateral preparation
  • Webinar and event registrant follow-up
  • No-show and reschedule follow-ups

By the numbers

  • 70% — Cost Savings
  • 2 Weeks — To Get Started
  • 40+ — Hours Saved Monthly
  • 3,000+ — Businesses Served

Frequently Asked Questions

Do lead generation VAs make cold calls?

Most focus on research, email, and LinkedIn outreach plus appointment setting. Some can support calling depending on your market and scripts; we match the assistant to your channel mix.

What tools do lead generation VAs use?

They work with CRMs like HubSpot and Salesforce, outreach tools like Apollo, Lemlist, and LinkedIn Sales Navigator, and data tools for list building and verification.

Can a VA set appointments straight into my calendar?

Yes. Assistants book qualified meetings directly into your calendar and manage confirmations, reminders, and reschedules.

How do you keep outreach on-brand?

Your assistant follows your messaging, tone, and rules of engagement, so prospects get a consistent, professional experience.

How many hours do I need?

It depends on your targets and channels. Many teams start part-time and scale up as the pipeline proves out. Plans run from part-time to full-time.

Industries we serve with this skill